Privacy policy

Last updated: January 21, 2026

This Privacy Policy is issued by LifeTales Corp., a Canadian corporation operating as “Baby Yearbooks” (“Baby Yearbooks”, “we”, “us”, or “our”).
Baby Yearbooks operates its website, applications, and related services (collectively, the “Services”) to enable customers to create, store, and purchase personalized keepsakes. This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us.
If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy is governed by the laws of the Province of Ontario, Canada, and the applicable federal laws of Canada, without regard to conflict of laws principles.

1. Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to an individual. Personal information does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact information, such as name, email address, billing address, and shipping address
  • Transaction and payment information, including purchase history and payment method details (note that payment card information is processed by our payment providers)
  • Account information, such as login credentials, preferences, and settings
  • Usage information, including how you interact with the Services and which features you use
  • Device and technical information, including IP address, browser type, and device identifiers
  • Communications, including messages you send to us for customer support or inquiries

2. User-Generated Content

As part of the Services, users may upload or create content such as text, photos, audio recordings, and videos (“User Content”). User Content may include personal information relating to you or others, including family members.

We do not sell, license, or rent User Content itself (such as photos, videos, audio recordings, or stories) to others, and we do not use User Content itself in advertising or promotional materials without your consent.

User Content is processed solely to provide and operate the Services, including storage, display, printing, feature functionality, and customer support, and may be accessed by our service providers acting on our instructions.

We may use information about how you use the Services (such as features used, purchases made, or account status) to communicate with you about Baby Yearbooks offerings, improvements, and related products or services, in accordance with this Privacy Policy.

Users are responsible for ensuring they have the appropriate rights and permissions to upload User Content.

3. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, such as when you create an account, place an order, upload content, or contact us
  • Automatically, through cookies and similar technologies when you use the Services
  • From service providers, such as payment processors, hosting providers, analytics providers, and customer support tools
  • From partners or other third parties, where permitted by law

4. How We Use Personal Information

We may use personal information for the following purposes:

  • To provide and operate the Services, including account management, order fulfillment, printing, shipping, and customer support
  • To improve and personalize the Services, including remembering preferences and enhancing features
  • To communicate with you, including service-related messages, updates, and promotional communications (you may opt out of marketing emails at any time)
  • For security and fraud prevention, including protecting accounts and transactions
  • For legal and compliance purposes, including responding to lawful requests and enforcing our policies

5. How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With service providers, including Shopify, payment processors, cloud hosting providers, printers, analytics providers, and customer support vendors, who process information on our behalf
  • With marketing and analytics partners, in accordance with applicable law and your preferences
  • With affiliates within our corporate group
  • In connection with a business transaction, such as a merger, acquisition, or restructuring
  • When required by law, legal process, or to protect our rights or the rights of others

6. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve its platform. Information submitted through the Services may be transmitted to Shopify and other third parties located in countries outside your jurisdiction.

In certain circumstances, Shopify may process personal information as an independent data controller, including for platform-level services and enhancements. You can learn more about Shopify’s privacy practices at: https://privacy.shopify.com

7. Children’s Information

The Services are intended for use by adults. We do not knowingly collect personal information directly from children.

Adult users may upload User Content that includes information about children (such as photos, videos, or stories) as part of the Services. Such information is processed solely at the direction of the adult user and for the purpose of providing the Services.

If you believe a child’s personal information has been improperly provided to us, please contact us and we will take appropriate action.

8. Security and Retention

We implement reasonable administrative, technical, and organizational safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.

9. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Access or receive a copy of your personal information
  • Request correction or deletion of personal information
  • Opt out of certain processing, including targeted advertising
  • Withdraw consent where processing is based on consent

You may exercise your rights by contacting us using the information below. We may need to verify your identity before responding.

10. International Transfers

Your personal information may be transferred to and processed in countries outside your jurisdiction. Where required, we rely on appropriate safeguards such as standard contractual clauses or equivalent mechanisms.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the updated policy on this website and revise the “Last updated” date.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:

help@babyyearbooks.com
LifeTales Corp.
58 Munro Blvd
North York, ON M2P 1C2
Canada

For the purposes of applicable data protection laws, LifeTales Corp. is the data controller of your personal information.